Customer service is the provision of service to customers before, during and after a purchase.Its importance varies by product,
industry and customer; defective or broken merchandise can beexchanged/swapped, often only with a receipt and within a specified time frame. Customer serviceis normally an integral part of a company’s .customer value proposition. |
From the point of view ofan overall sales process engineering effort,customer service plays an important role in anorganization's ability to generate income and evenue.From that perspective, customer serviceshould be included as part of an overall approach to systematic improvement.
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