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M-Commerce |
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Mobile Commerce (also known as M-Commerce, mCommerce or U-Commerce, owing to the ubiquitous nature of its services) is the ability to conduct commerce, using a mobile device e.g. a mobile phone ( or cell phone), a PDA, a smartphone while on the move,and other emerging mobile equipment,like dashtop mobile devices. In an academic definition (Tiwari and Buse, 2007, p. 33) it is characterized in the following terms:
"Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device."
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| Products & Services Available |
| Mobile Ticketing |
Tickets can be sent to mobile phones using a variety of technologies including bCODE and NFC. Users are then able to use their tickets immediately by presenting their phones at the venue. Recently, WiMAX-enabled dashtop mobile payment platforms[1] made a debut, ID on kiosk keypads at the entrance of ballparks, airports, train stations instead of physical tickets, but this dashtop mobile equipment will take some years to get commercially implemented.
The travel industry is realizing the potential benefits of m-commerce, and is working on technologies that will eventually equal the ratio of bCode and NFC, update customers on flight status, notify them when this information changes and will offer to make new arrangements based on preset user preferences requiring no input from the user. Therefore, a customer’s entire trip can be scheduled and maintained using a mobile device.
Mobile ticketing for airports, ballparks, and train stations, for example, will not only streamline unexpected metropolitan traffic surges, but also help users remotely secure parking spots (even while in their vehicles) and greatly facilitate mass surveillance at transport hubs. |
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| Content Purchase & Delivery |
Currently, mobile content purchase and delivery mainly consists of the sale of ring-tones, wallpapers, and games for mobile phones. The convergence of mobile phones, mp3 players and video players into a single device will result in an increase in the purchase and delivery of full-length music tracks and video. Download speeds, if increased to 4G levels,will make it possible to buy a movie on a mobile device in a couple of seconds, while on the go.
A new online shopping trend of "booking on the web for pickup later in stores" is evolving into a new concept: Just In Time(JIT) pickup for mobile shopping behind the wheel. This JIT pickup for mobile shopping indicates a "real-time bridge between the virtual world and the real world". |
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| Location Based Services |
Unlike a home PC, the location of the mobile phone user is an important piece of information used during mobile commerce transactions. Knowing the location of the user allows for location based services such as:
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- local maps
- local offers
- local weather
- people tracking and monitoring
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| Information Services |
A wide variety of information services can be delivered to mobile phone users in much the same way as it is delivered to PCs. These services include:
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- news services
- stock data
- sports results
- financial records
- traffic data and information
- Particularly, more customized traffic information, based on Users' travel patterns, will be multicast on a differentiated basis, instead of broadcasting the same news and data to all Users. This type of multicasting will be suited for more bandwidth-intensive mobile equipment.
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| Mobile Banking |
Banks and other financial institutions are exploring the use of Mobile Commerce to allow their customers to not only access account information, but also make transactions, e.g. purchasing stocks, remitting money, via mobile phones and other mobile equipment. This service is often referred to as Mobile Banking or M-Banking. More negative issues like ID theft, phishing and pharming are lurking when it comes to mobile banking, particularly done on the mobile web. Net security technology free from redundancy and paradigm shifts away from mobile web-based banking will be an optimal solution to mobile banking in the near future.
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| Mobile Brokerage |
Stock market services offered via mobile devices have also become more popular and are known as Mobile Brokerage. They allow the subscriber to react to market developments in a timely fashion and irrespective of their physical location.
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| Auctions |
Over the past three years mobile reverse auction solutions have grown in popularity. Unlike traditional auctions, the reverse auction (or low-bid auction) bills the consumer's phone each time they place a bid. Many mobile PSMS commerce solutions rely on a one-time purchase or one-time subscription; however, reverse auctions are high return applications as they allow the consumer to transact over a long period of time.
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| Mobile Purchase |
Mobile purchase allows customers to shop online at any time in any location. Customers can browse and order products while using a cheap, secure payment method. Instead of using paper catalogues, retailers can send customers a list of products that the customer would be interested in, directly to their mobile device or consumers can visit a mobile version of a retailers ecommerce site. Additionally, retailers will also be able to track customers at all times and notify them of discounts at local stores that the customer would be interested in. New technology from companies like ShopText allow consumers to purchase products from their cell phones using text messaging and technology from companies like mShopper & mPoria allow retailers to launch their own mobile commerce shopping sites.
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| Mobile Marketing |
Mobile marketing is an emerging concept, but the speed with which it's growing its roots is remarkable. Mobile marketing is highly responsive sort of marketing campaign, especially from brands’ experience point of view. And almost all brands are getting higher campaign response rates [2]. Corporations are now using m-commerce to expand everything from services to marketing and advertisement. Although there are currently very few regulations on the use and abuses of mobile commerce, this will change in the next few years. With the increased use of m-commerce comes increased security. Cell phone companies are now spending more money to protect their customers and their information from online intrusions and hackers. New technology from companies like mPoria are also allowing companies to sell merchandise to consumers over the mobile internet.[citation needed]
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| Mobile Vouchers/Coupons/Loyalty Cards |
In combination with POS terminals this technique can be used for distributing vouchers for top up of mobile phone accounts. Advantage of this system is reduce of cost for distribution, main disadvantage is that that you need a widely spread network of POS terminals. There are two models present in the market: voucher distribution (PIN based), where hidden recharge number (PIN) is printed on terminal and direct top up, where subsribers number is entered on terminal and recharged automatically.
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| Payment Methods |
| The main payment methods used to enable mobile commerce are: |
premium-rate calling numbers, charging to the mobile telephone user's bill or deducting from their calling credit. registration of a credit card that is linked to a SIM_card. |
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copyright@nextgbl.com / Software & IT Services Outsourcing India |
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